One role-aware iOS app replacing spreadsheets and group chats: 24+ teams, 4 coaches, and hundreds of families on a single source of truth by spring 2027.
A quickly growing regional basketball brand had outgrown the tools it started with. Coach scheduling, family communications, registration, and recurring tuition were spread across spreadsheets, group texts, and ad-hoc channels with no shared source of truth. We're partnering with the program owner to design and build a custom native iOS app that consolidates the program onto one surface coaches, parents, and players actually use, purpose-built for how this program operates and architected as a foundation for AI-powered capabilities that will compound value as the program scales.